It’s interesting how we as humans, can factor in how we will appear to our peers, to determine how this will affect those around us before we make decisions and sometimes without even knowing we’re doing so.
I think symbolic and conflict theory are what I identify most with, because our lives are full of symbols that will never change. In our society in which the best succeed because out society is not a smooth running machine as functionalists would say.
Reading about how sociologists to research; the unobtrusive measures are extremely interesting to me. I think would be so cool to work with retailers and consumer products.
After reading this chapter, I feel the same as James Henslin; that participant observation (field work) is the most exciting and most interesting!
necikait 