JCB p. 330 Counting Beauty

I think the beauty industry- thanks to YouTube, and shows like Drag Race- has become extremely diverse in the past 10 years. It’s still, by majority, a womens market, but there is a lot more advertisements with men and extremely more with women of color in the United States. I can’t say the same for places like Japan and South Korea where it’s all either Korea, Japanese, or white women in advertisements. Also a huge difference here in the U.S, is that we have makeup lines that have over 50 different foundation shades where in Japan and Korea I think the most a brand has is 14- and that was recent too even then all those 14 shades are light or pale, no tan or darker tones. Another thing I noticed in the chapter is it mentions to google image search the word “beauty” and the photo in the book is completely out-dated; the first 5 images are women of color, and even 2 of them with natural hair and no makeup and a few of people with body fat. I think thanks to Kim Kardashian, Tara Banks, and even the #metoo movement;  the waves of ‘loving your curves’ really took off here in America. Even one of my favorite makeup brands M.A.C. Cosmetics, their main ad right now is a slightly over weight Hispanic woman and their website mainly shows women of color, the model showing the lighter foundation is Asian as well. Sephora’s main ad on their website right now even shows women in their 50s and older, which is shocking compared to even just a few years ago. This is new for older women to be representatives of beauty, and awesome in my opinion. I would say if you just searched beauty it’s only women but if your looking more widely and also at what’s popular right now, there are several men in this category too. But it’s only really ‘attractive’ men or men in K-pop groups or makeup gurus like James Charles. I would like to agree with Razek of Victoria Secret that beauty is a standard-but I don’t agree with him that transsexual and plus size women aren’t beautiful in their own way. However- with plus size I think health is a huge issue.  For me; I do think you should be confident and love your self, but, I think promoting obesity can cause many health issues.  Healthy is beautiful- but I am kind of ‘old fashioned’ and think that  skinny, clean skin, long hair is beautiful. I think women should be strong but not too strong and that’s just my opinion. I think diversity and the changing of the term beautiful and what’s considered beautiful is forever changing and extremely more these past few years and years to come. Some things I think that traditionally have been considered beautiful I think will last ages as they already have.