JBC p. 79 Corporate Ideologies
The corporate brand that first came to mind to me was, of course, Apple. Which when they first came out, they were the cooler and more minimalist option- compared to other companies at the time. They knew better then the customers what was wanted; which is one of their main ideologies -which can seem negative but also makes it a lot easier for the consumer. We are raised almost to be like cattle, so I think a big reason why they’re so popular is how easy it is for consumers. The idea; that everyone else is buying so I might as well too. Apple seems to pay their employees quite well, and gives them many options to move up or work in areas they are interested in which also helps add to why buying their products is just common sense or natural to most consumers.
necikait 